Terms of Service

Effective date: 29 July 2026. Last updated: 17 October 2026.

These terms are a legal agreement between you and CreatorCount. By creating a workspace, using the dashboard, or connecting a TikTok or Instagram account to CreatorCount, you accept them. If you do not accept them, do not use the service.

1. Who we are

CreatorCount is operated by Jack Wilson, a sole trader established in the United Kingdom, of 20 Wenlock Road, London, England, N1 7GU. In these terms “we”, “us” and “CreatorCount” mean that business, and “you” means the person or organisation using the service.

Contact: hello@creatorcount.com

2. The service

CreatorCount provides brands and agencies (each a “workspace”) with a dashboard showing the performance of public TikTok videos and Instagram Reels posted by creators who have connected their TikTok or Instagram accounts to that workspace. We retrieve this information read-only through TikTok’s official Login Kit and Display API and Meta’s official Instagram API with Instagram Login, and store dated snapshots of it so that performance can be tracked over time.

The service cannot post, edit, delete, or otherwise act on a creator’s TikTok or Instagram account, and does not give a workspace access to private videos, direct messages, Stories, or a creator’s login credentials.

3. Definitions of the two user types

• A workspace is the brand or agency that holds an account with us, invites creators, and views the dashboard.
• A creator is an individual who connects their own TikTok account, one or more of their own Instagram professional accounts, or both, to a workspace through each platform’s own authorisation flow. Creators do not need an account with us and are not charged.

4. Creator consent and control

Creators connect voluntarily, through TikTok’s or Instagram’s own consent screen. By connecting, a creator agrees that the public profile information and the video and Reel statistics described in our Privacy Policy may be shown to the workspace that invited them, and that we may refresh those figures periodically while the connection is active.

A creator may disconnect at any time from the TikTok app (Settings and privacy → Security and permissions → Manage app permissions). Doing so stops all future syncing immediately. Creators may also ask us to erase the history we already hold, and we will do so within 30 days.

A creator may also remove CreatorCount from an Instagram account at any time (in Instagram: Profile → Menu → Website permissions → Apps and websites → Active → Remove). Meta then asks us to delete that account’s data, and we stop syncing it and delete its data straight away, as our Privacy Policy describes.

5. Workspace obligations

If you operate a workspace, you agree that:

• You have a genuine working relationship with each creator you invite, and you will not invite creators under a false identity or on behalf of someone else without their knowledge;
• You will use creator data only to measure and manage the content work you have engaged that creator for;
• You will not resell, publish, syndicate, or otherwise redistribute data obtained through the service, or combine it with other data to build a profile of a creator beyond that purpose;
• You will honour any request from a creator to be removed, and you will remove creators from your workspace when your working relationship with them ends;
• You are responsible for keeping your login credentials secure and for everything done under your account.

Instagram data also remains subject to Meta’s Platform Terms. In addition to the above, you agree that you will not:

• Sell, license, or otherwise transfer Instagram data, or share it with anyone outside your workspace;
• Use Instagram data for surveillance, or to track or monitor a creator beyond measuring the content work you have engaged them for;
• Use Instagram data to decide anyone’s eligibility for employment, housing, credit, insurance, education, government benefits, or immigration status;
• Use Instagram data to discriminate against anyone, or to build a profile of a creator beyond the purpose above.

Where you determine how creator data is used within your own organisation, you act as a data controller in your own right and are responsible for your own compliance with applicable data protection law.

6. Acceptable use

You agree not to:

• Use the service in any way that breaches TikTok’s Terms of Service, Developer Terms of Service, or Community Guidelines, Instagram’s Terms of Use or Community Guidelines, or Meta’s Platform Terms or Developer Policies;
• Attempt to access data belonging to creators or workspaces that have not authorised you;
• Probe, scan, reverse engineer, scrape, or attempt to circumvent any security or rate-limiting measure of the service, of TikTok, or of Meta;
• Use the service to harass, discriminate against, or unfairly penalise a creator;
• Interfere with, overload, or disrupt the operation of the service or the infrastructure it runs on;
• Use the service for any unlawful purpose.

7. Relationship with TikTok and Meta

CreatorCount is an independent product. It is not affiliated with, endorsed by, sponsored by, or otherwise connected to TikTok, Meta or Instagram. All TikTok data is obtained through TikTok’s official developer APIs and remains subject to TikTok’s own terms and policies, and all Instagram data is obtained through Meta’s official Instagram API and remains subject to Meta’s Platform Terms and Developer Policies. Those terms and policies take precedence over these terms in respect of that data. TikTok or Meta may change, restrict, or withdraw API access at any time, and if either does, parts of the service may stop working through no fault of ours. Meta may also require us to stop using or to delete Instagram data, and we will comply.

8. Fees

Where a workspace subscribes to a paid plan, the fees, billing period, and any trial terms are those presented at the time of sign-up. Fees are stated exclusive of VAT unless said otherwise. Either party may cancel a subscription with effect from the end of the current billing period. We may change pricing on 30 days’ written notice. Creators are never charged.

9. Intellectual property

We own the service, its software, and its branding. You are granted a non-exclusive, non-transferable right to use the service in accordance with these terms, and nothing more. Creators retain all rights in their own content; nothing here transfers any ownership of a creator’s videos or account to us or to a workspace.

10. Availability

We aim to keep the service available and accurate, but it is provided on an “as is” and “as available” basis. We do not guarantee uninterrupted availability. Statistics originate from TikTok and Instagram and are refreshed periodically rather than in real time, so they may be delayed, incomplete, or inconsistent with figures shown inside those apps. In particular, Instagram counts views, likes and comments from organic activity only, and can take up to 48 hours to update its statistics. Do not rely on them as the sole basis for a payment, contractual, or legal decision without verifying them. We may modify, suspend, or discontinue features, giving reasonable notice of material changes where we can.

11. Liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

Subject to that: we exclude all warranties not expressly stated here to the extent the law allows; we are not liable for loss of profits, loss of business, loss of anticipated savings, loss of goodwill, or any indirect or consequential loss; and our total liability arising out of or in connection with the service is limited to the greater of the fees you paid us in the twelve months before the claim arose, or £100.

These terms are for business users. If you use the service as a consumer, your statutory rights under UK consumer law are unaffected.

12. Indemnity

If you operate a workspace, you agree to indemnify us against claims, losses, and reasonable costs arising from your breach of these terms, your misuse of creator data, or your infringement of a third party’s rights.

13. Suspension and termination

You may stop using the service at any time and ask us to close your workspace. We may suspend or terminate access if you materially breach these terms, if we are required to by TikTok, by Meta, or by law, or if your use poses a security risk — immediately where the breach is serious, otherwise after giving you a reasonable chance to put it right. On termination we delete workspace and creator data as described in the Privacy Policy. Sections 9, 11, 12, and 15 survive termination.

14. Changes to these terms

We may update these terms. We will post the revised version here and update the effective date. For material changes affecting workspaces, we will give at least 30 days’ notice by email where we hold an address. Continuing to use the service after the change takes effect means you accept the revised terms.

15. Governing law and jurisdiction

These terms and any dispute arising out of them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK, you may also bring proceedings in your local courts.

If any provision of these terms is found unenforceable, the rest continues in force. Our failure to enforce a provision is not a waiver of it. These terms, together with the Privacy Policy, are the entire agreement between us in relation to the service.

16. Contact

Jack Wilson trading as CreatorCount
20 Wenlock Road, London, England, N1 7GU, United Kingdom
Email: hello@creatorcount.com